With almost half of the world’s population as a user, Social Media Marketing is one of the most important aspects of Digital Marketing. Hi, this is your friend Digital Abhi. In this post, I will share with you the importance of social media marketing for you and your business.
Also, if you are a video person, you can click here to watch the video. Or if you are quite busy, you can just listen to this content in podcast form.
Importance of Social Media Marketing
There are innumerable reasons why you should start doing social media marketing right now. And I am going to share some of these reasons here:
1. Your potential customers are on social media
From school-going children to the elders of our society, everybody is on social media. This means that your potential customers are also present on social platforms.
I know a lot of people who say my audience is not social media. It is not possible to grow my business through social media. But that’s not true. 1 out of 2 people on this earth is on social media. And with the help of social media, you can easily reach them.
2. Boost your sales
No matter what you sell, with proper advertising methods, you can generate great leads and sales for your business. If done properly, you can eventually skyrocket your business.
And this is true for offline businesses also. You can have a great number of walk-in customers into your store with the help of social media.
3. Partner with Influencers
Another great way of growing your business is influencer marketing. With the help of social media, you can partner with influencers in your niche.
Get them to promote your business or brand. After all, everyone knows the power of word of mouth. This also helps you in creating awareness about your brand.
4. Drive traffic to your website
If you have a website, you can even drive great traffic to it with the help of social media. Social platforms have proven to be one of the key methods to drive visitors to a website or a blog. But make sure when someone visits your website or blog, it should be worth it. The users should not feel like you wasted their time.
5. Create Brand Awareness
With social media, you can create a buzz about your business or brand. It is very easy to reach your audience and present your brand among them. Thereby boosting your brand recognition and brand awareness. And grab all the attention your business wants.
6. Show authenticity and create trust
Not only that but social media is also a great way to show the authenticity of your brand. You can show your audience how transparent your business is. And you always want to give them the best customer experience.
7. Engage with your audience
With traditional ways of marketing, there is always one-way communication. The business talks and the customers listen. But social media gives your customers a chance to interact with your business also.
By staying active on social platforms, you can encourage your audience to engage with your brand and business.
8. Keep an eye on Competition
I will give one great reason to make you realize the importance of social media marketing. Your competition is already on social media. No matter what your niche is, there is a good chance that your competition is on social media. And as you are reading this, they are already winning.
Social media gives you the ability to keep an eye on what your competition is doing. So, if you want to get ahead of your competition, you need to take a step forward. You need to start creating your presence on social media.
9. Provide support to your customers
Social media also offers you a chance to provide some excellent support to your customers. You must have seen a lot of incidents when customers complain about the product of a particular brand on social media.
And then within a few minutes, the official handle of the brand replies to the tweet. And also try to solve their problem.
10. Increase loyalty towards your business or brand
When a business takes one step forward to help their customers, they are not only solving their problems. But also building a great loyalty of the customers towards their brand.
When people are loyal to your brand, they boost your engagement. And also contribute directly to growing your business.
11. Promote your content
To promote your product, you create some great content around it. But you also need eyes for that content. And what can be a better way to promote your content than social media.
12. Go viral
There’s one thing for which social media is very famous. That is making people viral. In the past few years, you may have seen a lot of people going viral through social media. So keep creating some great content for your audience. And you never know when you or your content may go viral.
13. Build PR and Relationships
Social Media can also help you in PR and building relationships. It is a great place to build a reputation for your brand. This is the reason social media is an integral part of Online Reputation Management in Digital Marketing.
And if you are a big brand or business, it is a great place for managing and growing your reputation in your industry.
14. Keep your Customers up to date
You can also use social media to make announcements and update your customers. These updates can be about a new product launch. Or any upcoming event. You can even send them well wishes on special events like New Year, Diwali and Christmas.
15. Boost your SEO with Social Media Marketing
Do you know that social media can also help in SEO? Social signals like how many times your article is shared indirectly tell search engines that people are loving your content. And this can reflect in your search engine rankings also.
So, Social Media Marketing can help you to boost your SEO also.
16. Retarget your Audience
Now some great news for those who are running an eCommerce store. I know what it feels when someone checks your product but doesn’t buy it. But do you know that you can retarget those people?
You can easily connect your website with Facebook and then remarket your product to the people who didn’t buy it. This will in turn help you in increasing the revenue of your online store.
17. Create Social Proof
Here’s another tip. When someone purchases from you and leaves a review, put it on your social media handles. These reviews and testimonials act as social proof that you are a great business and brand. It also helps you to create trust for your brand.
18. Tap into next level Customers Insights
Social Media also helps you to tap into next level customers’ insights. What do I mean by this? When you are doing social media marketing, you can exactly know what type of audience is more interested in your business.
For example, you can know what age group of people are more interested in your product. This will help you in understanding more about your potential customers. When you consistently engage with your audience, it also helps you in improving the current products.
19. Do A/B Testing
You can take this process to the next by doing A/B testing. It is the process when you present different versions of the same thing. A/B testing helps you in understanding what works better.
You can do A/B testing on your website, in your ads, and in a lot of other areas. Doing these kinds of testing can yield great results for you.
20. High Conversion Rates
Along with that social media also have great conversion rates. It is seen that social media do affect people’s buying decisions.
21. It is Cost-effective
All this good stuff about social media, so you must be thinking that social media marketing is expensive. But contrary to that it is highly cost-effective.
If you are someone who doesn’t have a huge budget, SMM is the golden key for you. In the future, the ad prices may increase but at this time the ad costs are pennies on the dollar. So, that’s why I am saying you to start taking action now.
And if you are someone who wants to grow your business with social media, do check out digitalabhi.com or shoot me an email at firstname.lastname@example.org.
So, these were some points from my side to help you understand the importance of Social Media Marketing. I hope it helped you. If it did or provided any kind of value to your life, do let me know through the comments. And thanks a lot for taking out time to read this blog post.
Also, if you have any kind of question, query, or doubt, you can let me know in the comments section. You can also connect with me on social media.
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