Want to reach more than 3 Billion people for pennies on the dollar? Hi everyone, this is Digital Abhi and today I will share what is SMM or Social Media Marketing and how it can help you to grow your business.

Also, if you are a video person, you can click here to watch the video. Or you can skip directly to the end of this post where I have embedded a video on the same content. Or if you are quite busy, you can just listen to this content in a podcast form. 

What is Social Media?

According to the data of wearesocial.com, there are around 3.8 Billion people in all the social media platforms combined. That’s roughly half the population of the world. So, starting with the basics, let’s first know what social media is.

It is an application or website on which we can share content like photos, videos. And along with that, we can also network with people online. In simple terms, it is a platform to connect with people socially. Some of the famous examples are Facebook, Instagram, Twitter, etc. Saying that you can connect with me on social media also.

Now, the meaning and definition of Social Media Marketing are hidden in the definition of Social Media.

What is SMM or Social Media Marketing?

If we use social media to market our business or to place our brand and business in front of our target audience, then it is Social Media Marketing.

Image Souce: webkick.co.uk

It is a general thinking that Social Media Marketing is just putting up content and running ads through your profile. Yes, SMM includes putting up relevant content and promoting your business. But it’s not limited to that only. It is much more than that.

Using Social Media for Recruitment

Nowadays, people use social media for recruitment also. And LinkedIn is very famous for that. You may have seen companies putting up posts like we need an Android Developer with this much experience. Or we need a Digital Marketer who should be able to do this and that.

At this time, if I need a content writer to write blogs for my website, I can do that with social media. For example, I will just put up a story on Instagram which says something like: Hey guys! Need a content writer who knows a little bit about Digital Marketing also. If anyone’s interested, DM me or Message Me. Then I can just take a short interview and recruit them. 

Heck, even when my friends see some posts related to Digital Marketing in LinkedIn or any other platform, they refer me. They mention me in the comment or just share the post with me. 

Finding Jobs or Paid Gigs

People also use it to find jobs and paid gigs. You can see a lot of people posting up their CV on LinkedIn and asking their network, if they can refer him or her to some company. One of my friends who is a 3D artist secured an internship this way with the help of LinkedIn. 

linkedin finding jobs smm

Blogging/Microblogging

Another use of Social Media Marketing is Blogging and Microblogging. Twitter is the world’s largest microblogging platform. Here’s an update, Twitter is testing a new feature called ‘Fleet’. It is similar to the Instagram story where you can share micro-content which will disappear after 24 hours.

So, the next time you got a new microblog idea in your head, just Tweet it or Fleet it. And here’s a special tip for you. If you want to boost the revenue of your business with Social Media Marketing, click here or shoot me an email on contact@digitalabhi.com

Ideal Platform for SMM

Now there’s a question that may arise in your mind. There are innumerable social media platforms. But which one should I use for my business? Do you want an honest answer? I don’t know. It’s all about trying and testing. You need to test which platform works best for you. 

For some people, YouTube works the best, for some Facebook is great, for some Instagram is boon. Let me share my example. At the time of writing this blog, I have got more than 80% of my clients and digital marketing projects through Instagram. So, Instagram works like charm for me. 

The world-famous digital marketing experts Neil Patel says that putting videos on YouTube helped him to boost his revenue too. So, in short, start with one platform. Establish your authority over there. And then start focussing on other platforms too. If you don’t a big team, it can be difficult for you to put content on all the platforms. 

seismic.com
Image Source: seismic.com

Almost every social media platform gives you the ability to run ads. Because that’s how they make money. But when it comes to running ads, we will majorly learn about Facebook, Instagram, and YouTube. Why? It is because they have been around us for a long time now. And they are dominating the market.

I am not saying that other platforms like Twitter, Pinterest, Snapchat are not good. They are great. But Facebook and YouTube are big players in the market. So, that why in the upcoming episodes we will majorly discuss Facebook and YouTube. Even more about Facebook. Because it’s my favorite. 

Social Media Marketing with Facebook

Facebook gives a wide range of demographics and interests to connect with our target audience. And you must know while running ads, Instagram is a part of Facebook. The targeting and remarketing of Facebook are beyond the sky. Let me share a few examples. 

  • With Facebook, you can target those people, who visited your Instagram profile in the past 3 months.
  • Let’s say you run a video ad. So, you can specifically remarket to those people who saw just 50% of your video.
  • You can integrate your website with Facebook with the help of Facebook Pixel. And with that, you can show ads to those people who visited a specific page of your website.

Retargeting with Facebook

Let me share an example. You visit some eCommerce website. On that website, you added a product to the cart but didn’t buy it. So, after a few hours, you see an ad on Facebook from the same website and for the same product.

That’s the power of Facebook. And all this is not even the tip of the iceberg. So, do you think you can boost your business with Facebook? Let me know through the comments. 

What is SMM Panel?

In the field of Social Media Marketing, there’s one term ‘SMM Panel’ which is quite famous. So what is it? SMM Panel is a script or a website that provides social media services. They sell social media likes, followers, subscribers, video views, etc for a very cheap price.

You will get many messages asking you to buy likes, followers. But I don’t recommend using these kinds of services. Most of these are bots and fake followers. And that’s why these followers and subscribers don’t engage with your content.

Using these shortcut tricks to grow your account will eventually hurt your profile in the long run. So, try to avoid them. This is one thing you should be careful about in Social Media Marketing.

soffront.com smm
Image Source: soffront.com

Basic Terms of SMM

Now there are a few basic terms you should know in Social Media Marketing.

Engagement

You will hear and use this term very frequently. Engagement is the actions that users take on your posts like likes, comments, and shares. No one knows the exact algorithm of a social media platform. But it is widely believed that the higher engagement you get on your content the better your profile grows. 

Profile Visits

It is the number of times people visit or view your profile in one week.

Reach

It is the number of unique accounts that see your posts.

Impressions

It is simply the number of times your posts are seen in a time frame.

Also Read: What is Digital Marketing?

Why SMM?

Every day more and more people are getting on social media. From school-going children to senior citizens of our society, everybody is on social media. And that’s why social media marketing is great for your business. Here are a few reasons why you should start considering Social Media Marketing as a strategy to grow your business.

Reach Potential Customers

The first one is you can reach your potential customers and boost sales through social media. I know a lot of people who say my audience is not social media. It is not possible to grow my business through social media. But that’s not true.

1 out of 2 people on this earth is on social media. And those people include your target audience too. So, when believe me when I say that you can skyrocket your business through social media.

Brand Awareness

It is very easy to reach your audience and present your brand among them. And thereby boosting your brand recognition and brand awareness.

Cost Effective

Also, social media marketing is highly cost-effective. If you are someone who doesn’t have a huge budget, SMM is the golden key for you. In the future, the ad prices may increase but at this time the ad costs are pennies on the dollar. So, that’s why I am saying you to start taking action now. 

Boost your SEO with SMM

Social signals indirectly tell search engines that people are loving your content. And this can reflect in your search engine rankings also. So, Social Media Marketing can help you to boost your SEO also.

Build PR and Relationships

Social Media can also help you in PR and building relationships. It is a great place where you can engage with your audience. You can communicate with them and interact with them. This way SMM also helps you build a great online reputation. And this is the reason social media is an integral part of Online Reputation Management in Digital Marketing.

Interesting Fact about Social Media

And for those who stayed with me till here. Here’s an interesting fact. According to the stats of broadbandsearch.net, on average people spend 144 minutes daily on social media. It’s more than 2.5 hours daily. And that’s a lot. If you don’t believe me, you can open Instagram and check your daily activity. You will be surprised. 

And here is the video on the content we just discussed above.

What is SMM? Social Media Marketing

Conclusion & General FAQ on SMM

What is Social Media?

Social Media is an application or website on which we can share content like photos, videos. And along with that, we can also network with people online. In simple terms, it is a platform to connect with people socially.

What is SMM or Social Media Marketing?

If we use social media to market our business or to place our brand and business in front of our target audience, then it is Social Media Marketing.

What is SMM Panel?

SMM Panel is a script or a website that provides social media services. They sell social media likes, followers, subscribers, video views, etc for a very cheap price.

So, this was an introductory post on what is SMM or Social Media Marketing. Thanks a lot for taking out time to read this post. I hope you got some value from this and if you did do let me know in the comments. Also, if you have any doubts, questions, or queries, you can shoot it in the comments section below.

Other than that, you can also connect with me on social media. You can share your doubts directly there. I will be happy to help you. Also, stay tuned. Why? Because I am consistently putting valuable content for you.

Let’s connect Socially:

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